Skills:

Digital Marketing: HubSpot (certified), Mailchimp, Hootsuite, Sprout Social, Google Ads, Google Analytics (GA4), SEO, social media strategy, email campaigns, A/B testing, content calendars

Brand Strategy: Logo design, brand guidelines development, visual identity systems, multi-organization brand management

Communications and PR: Press releases, crisis communications, media spokesperson, internal communications, policy reports, public meetings

Web and E-Commerce: WordPress, Squarespace, Shopify, HTML/CSS, Google Business Profile optimization

Project Management: Trello, cross-functional coordination, SOP development, budget oversight, staff training

Content Production: Podcast production, audio/video editing, YouTube content, multi-platform distribution

I'm Matthew Dye, a Nashville-based communications and creative strategy leader with over 10 years of experience across government, nonprofit, and private sectors.

I build brands, grow audiences, and turn complex ideas into stories people actually care about — through design, illustration, photography, video, and digital marketing. My work has delivered 60.2% social media impression growth for the City of Chattanooga Department of Public Works, 20% engagement increase for Bigfoot Adventures, and an international podcast audience of 12,500+ listeners built entirely through organic strategy.

As the former Public Information Officer for the City of Chattanooga, I built the department's communications program from scratch, served as media spokesperson, created brand guidelines, and co-led crisis communications with TDOT and TEMA during the 2020 Easter Weekend tornado response. My work was featured in Tennessee Public Works Magazine.

Currently I serve as Marketing Director for Baggenstoss Management, running brand strategy, design, web development, and campaigns across five organizations in Southeast Tennessee.

I also run two independent brands: In The Eyes of Terror, a horror podcast, and Matthew Dye Art, an original illustration brand sold through Shopify, Etsy, and Redbubble.

Whether it's a government department, a tourism brand, a chamber of commerce, or a startup that needs to look like it's been around for years — I make it happen, usually with no budget and no team.

Nashville, TN • 423-457-1677 • matthewpdye@gmail.com • linkedin.com/in/dyematthew

Websites I Design, Build, and Manage

South Cumberland Chamber of Commerce | Squarespace | southcumberlandchamber.com

Cumberland Bail Bonds | WordPress | cumberlandbailbonds.com

AAA Bail Bonding | WordPress | aaabailbonding.net

Social Media

Bigfoot Adventures | Instagram and Facebook | instagram.com/bigfootadventuretn

City of Chattanooga, Department of Public Works | All Platforms Built and managed all social media accounts from scratch (2019-2023)

Publications

"Tornado Response Assist Citizen" | Tennessee Public Works Magazine, July 2020

"Heroes Don't Always Wear Capes" | Tennessee Public Works Magazine, May 2020

Government Design

Visual design, public information, and crisis communications for city departments and state agencies. Work includes infographics, emergency alerts, social media campaigns, photography, and public education materials that drove 60.2% social media impression growth for the City of Chattanooga Department of Public Works.

Government Infographics

Government Campaigns

Government Press Releases

Based in Tennessee, I craft adaptable templates and strategic messaging to inform residents about services and crises, like severe weather responses. My expertise, proven by a 60.2% social media boost for Chattanooga Public Works, delivers timely, transparent content that builds trust and resilience. Partner with me to make every message impactful!

Government Photography and Documentation

Commercial Design

Brand strategy, marketing, and creative campaigns for tourism, hospitality, civic organizations, and small businesses across Tennessee. Work includes logo design, advertising, web development, email marketing, event promotion, and integrated campaigns that drove 20% engagement growth for Bigfoot Adventures and grew the Mountain Market to 100+ vendors.

Logo Design

Custom logo and brand identity design for government, civic, tourism, and small business clients across Tennessee. From initial concepts through final delivery, I design marks that are simple, memorable, and built to work across print, web, signage, and merchandise.

Commercial Ad Design

Print and digital advertising for tourism, events, hospitality, and e-commerce clients. Campaigns include work that drove a 20% engagement increase for Bigfoot Adventures.

Commercial Photography

With over a decade of expertise, I specialize in non-human subjects—landscapes, architecture, and products—blending light, composition, and creativity to tell compelling stories. Based in Cleveland, Tennessee, I craft images that resonate, from sweeping vistas to intricate details, with passion and precision. Explore my work and contact for unforgettable photography services!

Commercial Illustration

Based in Tennessee, my distinctive style and meticulous detail transform ideas into standout visuals—perfect for marketing campaigns, book covers, or digital media. Each piece is crafted with purpose to connect, inspire, and leave a lasting mark. Explore my work and contact to bring your vision to life!

Commercial Tourism & Wayfinding

Embark on a journey with Matthew Dye’s Tourism & Wayfinding designs, blending storytelling and place-making to inspire exploration.

Based in Tennessee, I create strategic visuals—interpretive signage, visitor maps, and destination branding—that guide, inform, and elevate community identity. My projects, like those enhancing Bigfoot Adventures’ appeal, leave a lasting impression. Explore my work and contact to bring your destination’s story to life!

Commercial Social Media Content Creation and Management

Don't hesitate

let's turn your vision into reality. Reach out today, and together, we'll bring your dreams to life.

Packages available for small businesses.

Just for Fun and Storytelling